“Disney Store’s 25th anniversary is about celebrating our guests, our products, and the memorable experiences we create for families every day,” said Jim Fielding, president of Disney Store worldwide, “We take great pride in delivering on the Disney promise of excellence, and look forward to bringing the magic of Disney to our guests around the world for many years to come.”

In 1987, Disney launched the entertainment retail model, by opening the first Disney Store in Glendale, California. In 2004, Children’s Place took over operations, only to give them back to Disney four years later. Today, there are more than 350 Disney Store locations worldwide.

As part of the celebration, Disney Store created a commemorative video featuring guests who shared their favorite videos and photos of Disney Store memories over the years. Exclusive products inspired by Disney stories sets Disney Store apart, and a collection of 25th anniversary merchandise has been released with new artwork featuring a collage of favorite Disney characters.