“As we continue to invest and build upon our portfolio of stores by integrating Toys”R”Us and Babies”R”Us under one roof, our strategy has provided the opportunity to capture customers at their family’s earliest stage and grow with them through childhood,” said Jerry Storch, chairman and CEO of Toys”R”Us Inc. “We are pleased that our customers have consistently embraced the enhanced shopping experience these locations offer, whether they are shopping for must-have toys for the kids in their lives or products for the newest addition to their family.”
By the end of 2012, the company expects to operate 204 side-by-side stores nationwide, accounting for nearly 25% of its store base across the country. Toys”R”Us currently operates more than 190 side-by-side stores in the United States.These integrated store formats range in size from approximately 30,000 square feet to 70,000 square feet.
The company first began its integrated store strategy in 2006. In 2007, the company opened the first of its new “R” Superstores, which feature full-size Toys”R”Us and Babies”R”Us stores under one roof and are approximately 60,000 sq. ft.