P.F. Chang’s to acquire majority stake in True Food Kitchen

 
February 16, 2012 | By Ron Ruggless
P.F. Chang’s China Bistro Inc. said Thursday it had agreed to acquire a majority interest in the four-unit True Food Kitchen concept, converting its 2009 $10 million credit facility into equity.

The deal, expected to be completed in the second quarter of this year, will give P.F. Chang’s a 51-percent majority interest in True Food Kitchen, a health-focused concept first opened in 2008 in Phoenix by Scottsdale, Ariz.-based Fox Restaurant Concepts. P.F. Chang’s retains the option to increase its ownership to 90 percent or more in the future.

True Food Kitchen, which was named an NRN Hot Concept last year, has two units in Arizona and two in California, with an additional two restaurants scheduled to open this year.

Rick Federico, chief executive and chairman of Scottsdale-based P.F. Chang’s, said in a Thursday call with analysts that True Food Kitchen is “aligned with the rising demand for healthier menu options while providing a fun and innovative dining experience. And it provides us with a future growth vehicle where we can employ capital.”

Federico added that unit economics for True Food Kitchen were strong.

“Current average unit volumes are close to $6 million with industry-leading cash margins,” he said. “In fact, they are as good or better than the early performance of [P.F. Chang’s].”

During an investors’ day last November, P.F. Chang’s executives said the four True Food Kitchen restaurants had average unit volumes of $5.9 million, compared with $4.6 million at P.F. Chang’s units. Sales per square foot were $1,120, compared with $660 at P.F. Chang’s, and annual sales per seat were about $25,000, compared with $19,300 at P.F. Chang’s. They also said True Food Kitchen’s cost to build per seat was about $8,200, compared with $14,240 at P.F. Chang’s.

EARLIER: P.F. Chang’s to open new concept

“We will not see any dilution of our management time or attention,” Federico said, adding that all operations and development of True Food would remain with Fox Restaurant Concepts. “Future unit development will be funded through a combination of cash flow at the existing True Food Kitchen restaurants and our cash,” he said.

Sam Fox, founder and chief executive of Fox Restaurant Concepts, created True Food Kitchen with health advocate and author Dr. Andrew Weil and said in a statement that the concept is “well-positioned to capitalize on the current direction of the food industry.”

“We have formed a great relationship with the P.F. Chang’s management team and are extremely pleased by their commitment to continue our partnership,” Fox said.

Fox Restaurant Concepts has 31 restaurants in Arizona, California, Colorado, Kansas and Texas under 12 brands, including Blanco, Bloom, Culinary Dropout, The Greene House, ModernSteak, North, Olive & Ivy, Sauce, Wildflower and Zinburger.

As of Jan. 1, P.F. Chang’s China Bistro had 204 of its namesake casual-dining restaurants and 173 Pei Wei Asian Diners.

FAO Schwarz celebrates 150 years

 
February 16, 2012 | By Gail Hoffer
WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz’s giant piano in the movie “Big,” it established the store’s iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

“For 15 decades, FAO Schwarz has created a magical, one-of-a-kind retail environment, bringing joy to millions of kids and kids-at-heart,” said Jerry Storch, chairman and CEO, Toys“R”Us Inc., which exclusively operates the FAO Schwarz brand.  “As we celebrate its 150th anniversary in 2012, we are excited to evoke nostalgic memories by highlighting the brand’s past, while continuing to elevate the FAO Schwarz experience through redesigned store features and unique new product offerings.”

The year-long celebration began this week when company founder Frederick August Otto Schwarz was inducted into the Toy Industry Hall of Fame at the Toy of the Year Awards in New York City. At the store, the real-life “toy” soldiers are sporting a new look to honor the sesquicentennial. Inside the store, special displays call out the anniversary including a gallery filled with classic toys and brand artifacts including the original Crayola 64 Box, first edition G.I. Joe action figures and a vintage Barbie Doll. In addition, the company will offer limited-edition items from Mattel, Hasbro, Playmobil and more.

The celebration extends online with a revamped FAO.com website that will highlight a dedicated feature shop of 150th anniversary products that have been created especially to mark the occasion. 

In the social space, the company’s Facebook page, Facebook.com/FAO, will undergo a similar transformation, featuring images of the famed flagship location, as well as trivia and facts culled from 150 years of FAO Schwarz history and more.