Macy’s tapping into customer creativity for new ad

 

 
April 22, 2013
NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

Customers who visit MacysAmericanIcons.com will be able to submit brief videos celebrating the people, places and things they love about America. Called “American Icons,” the new television commercial will tell the story of what makes America great in the eyes, and through the lens, of people from coast-to-coast. In mid-May, Macy’s will debut the final 30-second spot on national television as part of the launch for its “American Icons” program. 

“Macy’s recognition as America’s department store is a credit to the customers who have shopped our stores for more than 150 years. We could not celebrate our ‘American Icons’ campaign without asking these customers to participate by sharing their visions of what makes this nation great,” said Martine Reardon, Macy’s CMO. “We’re excited to be giving our customers an opportunity to co-create this special salute and together, we’ll pay tribute to the people, places and things we love about America.” 

For the “American Icons” television commercial, Macy’s is seeking high-quality, creative interpretations in video, sequential stills and animation. The selected elements will be edited into a video montage that will feature content from across the country. Videos must be in high definition, 1920×1080 in resolution and no longer than 10 seconds in length. 

Macy’s is looking for clips that visually depict each person’s favorite thing about America, such as hometown landmarks, scenes from a family farm, sharing a meal with loved ones, playing baseball with friends, visiting national parks and monuments, taking a road trip, landscapes, flags, quintessential houses, stores, signs, roads, classic cars, family portraits, great faces and special celebrations like state fairs, parades and fireworks. 

Consumers whose contributions are used in the final commercial will receive a credit posted within the spot on youtube.com/macys. 

Videos may be submitted for consideration between now and April 29 at MacysAmericanIcons.com. For more information, see official rules and regulations at MacysAmericanIcons.com. The “American Icons” program launches May 15. 

Hibbett scores high on earnings, sales in Q4

 
March 15, 2013
BIRMINGHAM, Ala. — Hibbett Sports reported that net sales for the fourth quarter increased 14% to $217.4 million compared with $190.7 million for the same period last year. Comparable-store sales increased 4.9% on a 13-week to 13-week period.

Net income for the quarter increased 22.3% to $19.4 million compared with $15.8 million for the same period last year. Earnings per diluted share increased 23.7% to 73 cents for the quarter compared with 59 cents for the same period last year. 

For the quarter, Hibbett opened 27 new stores, expanded four high performing stores and closed two underperforming stores, bringing the store base to 873 in 29 states as of Feb. 2, 2013.

Net sales for fiscal 2013 increased 11.8% to $818.7 million compared with $732.6 million for fiscal 2012. Comparable store sales increased 6.9% on a 52-week to 52-week period.

Net income for the year increased 22.9% to $72.6 million compared with $59.1 million for the same period last year. Earnings per diluted share increased 26.5% to $2.72 compared with $2.15 for the same period last year.

For the year, Hibbett opened 54 new stores, expanded 13 high performing stores and closed 13 underperforming stores.

Jeff Rosenthal, president and CEO, stated, “The holiday season was strong due to solid performance in footwear, apparel, and accessories. Fiscal 2013 results were accomplished by excellent assortments, great customer service, and outstanding support from our distribution team and supplier partners. Looking forward into fiscal 2014, we are well positioned to continue our growth and are very excited about the investments being made in the business to ensure our future success.”

For fiscal 2014, the company expects to report diluted earnings per share in the range of $2.85 to $3.05 and an increase in comparable-store sales in the low to mid-single digit range. For fiscal 2014, the company expects to open 65 to 70 new stores, expand approximately 18 high performing stores and close 15 to 20 stores.

Krispy Kreme sales remain strong in 4Q

Officials say the company isn’t feeling the impact of depleted consumer income
 
Despite economic pressures, the fourth quarter of 2013 marked Krispy Kreme Doughnuts Inc.’s 17th consecutive quarter of same-store sales increases.

During the fourth quarter ended Feb. 3, same-stores sales rose 7.5 percent at company-owned locations and 9.6 percent for domestic franchisees, the company reported Thursday.


Krispy Kreme chief financial officer Douglas R. Muir noted that the company hasn’t seen much financial impact due to depleted consumer income during January and February. “Customers seem to be enjoying Krispy Kreme as much as ever, despite gas and the expiration of the payroll tax thing,” he said.

The company reported net income of $4.8 million, or $0.07 per share, for the fourth quarter, compared with $123.5 million, or $2.01 per share, for the year-earlier period.

Krispy Kreme also reported a revenue increase of 15.9 percent, from $102 million to $118.1 million, in the fourth quarter.

“As we have moved into the current year, we continue to see positive comparisons,” noted Muir. “[Same-store sales] rose 6.5 percent in February.”

During fiscal 2014, the company plans to continue to drive sales by promoting more occasions for consumers to buy donuts, marketing through social media, and by expanding the company’s beverage line, said Krispy Kreme chief executive James H. Morgan.

“People want more of what Krispy Kreme already provides, a selection of core flavors complemented by seasonal offerings, innovated LTO promotions, interesting doughnut and beverage pairings, and flavors to please local palettes in each of our 22 countries,” he said.

In a research brief, Stephens analyst Will Slabaugh predicted double-digit growth for Krispy Kreme in coming years, highlighting the brand’s strong same-store sales and new restaurants. “More impressive in our minds was management’s commentary around continued strength in February (+6.5%), amid the worst industry trends in nearly four years,” he wrote.

After the call, Janney Capital Markets analyst Mark Kalinowski gave Krispy Kreme a “neutral” rating, noting that 2014 will likely bring a host of challenges, despite the fact that the company is “undergoing a reinvigoration of sorts.”

During fiscal 2013, the company reported net income of $20.8 million, or $0.30 per share, compared with $166.3 million, or $2.33 per share in fiscal 2012. The large difference was due to net deferred income taxes in 2012.

The company saw increased revenue of 8.1 percent year over year, from $403.2 million to $435.8 million.

During fiscal 2013, same-store sales increased 5.5 percent driven by a 6.2-percent bump in customer traffic in stores.

For fiscal 2014, the Krispy Kreme is projecting adjusted net income between $37 million and $40 million, and adjusted earnings per share of $0.53 to $0.57. Previously, the company’s target range had been $0.49 to $0.55 per share, according to Kalinowski.

The company is aiming to increase in revenue at company stores by between 4 percent and 7 percent.

Winston-Salem, N.C.-based Krispy Kreme has more than 740 locations, most of which are outside the U.S.

Is Email Fading Away?

Why Telligent CEO Patrick Brandt thinks email will go the way of office memos

 

Patrick Brandt is making predictions about the obsolescence of email. We are seated in the lobby of the Dallas W Hotel, where he’s hosting a social media conference called “The Big Social,” and he’s wearing a Roger Staubach Dallas Cowboys jersey. The legendary quarterback keynoted the morning, telling audiences that even he has an iPhone and email, although you won’t find Staubach on “the Facebook.”

As CEO of social media monitoring software Telligent, Patrick Brandt has often been at the bleeding edge of technology. In 2006, he helped found the online photo service Cyberpix, long before Shutterfly and Snapfish liberated digital photo prints from cameras. (That’s even before Ofoto, if you can remember them.) He later founded another small startup, Skywire Software, which was later sold to Oracle.

Now, he heads up Dallas-based Telligent, an enterprise software solution for midsize to large companies to manage internal communications and external social media communication with customers.

SUCCESS: When someone asks what you do, what’s your 5-second elevator speech?

Patrick Brandt: Telligent creates social software for businesses and online communities. We allow you to create your own private online community, with your data and your information integrated with your systems. Dell uses it for their customers, help desk, forums, blogs, wikis and activity streams. Some companies use it as a social intranet, like Facebook inside your company, with your company’s brand integrated into your company’s systems.

S: But why is that important?

PB: Social software for businesses—this is the way. What email was for businesses 10 years ago, before it became a must-have tool used by every company, is what social software will become for large companies. You want that Facebook, LinkedIn, Twitter-like experience in your business life, too. You want to be able to access information on such a platform, instead of just relying on a traditional face-to-face interaction.

S: So then, back-and-forth email conversations will be replaced with these company intranet systems?

PB: Yes. In the next 5 to 10 years, email is going to go the way of the post office. We’ll use email for more formal communications and less timely or urgent matters, and instead use social interaction such as direct message or a post in a group forum for everyday use.

S: Do small companies believe this is inevitable? Why can’t they continue to use email and use third-party apps like Google Chat to interact with each other?

PB: Here’s the key. Your customers are going social and that’s how they want to interact with you; therefore you need to interact with them in the same way. This is what people mean by the consumerization of IT. For the first time, customers are dictating what enterprise software is needed by companies. That’s a huge shift for consumers leading the way.

Three More Questions with Patrick Brandt, CEO of Telligent

S: What’s your favorite inspirational quote?

PB: “Ask not what you can achieve, but what you can contribute [to your family, your employees, your customers, your community]. If you focus on what you can contribute, imagine what you can achieve.” —Peter Drucker

S: Finish this sentence: You first knew you were an entrepreneur when…

PB: I took the money I earned from mowing lawns and bought a stock in Nike. The day that $5 dividend check signed by Phil Knight of Nike came in, I knew.

S: What object in your office are you unreasonably attached to and why?

PB: Artwork by my kids. That’s stuff that can’t be reproduced.

Former Michaels CEO to head Tuesday Morning on interim basis

 
DALLAS — Tuesday Morning has named former Michaels Stores president and CEO, Michael Rouleau as its interim CEO.

In his role as interim CEO, Rouleau will manage the company’s day-to-day operations through the retention of a new CEO. He will continue to serve on the company’s board of directors, which he joined in November 2012.

Rouleau succeeds Brady Churches, who has resigned as Tuesday Morning’s CEO but will remain with the company in a consultative capacity. The company has engaged Spencer Stuart, a global executive search firm, to assist the board in the process to identify a permanent CEO.

Steven Becker, Tuesday Morning’s chairman of the board, commented, “The board recognizes Brady’s merchandising expertise and the company’s recent top line momentum, and is pleased he will serve as a consultant. We move forward with the search for new leadership to drive operational improvement at every level of the company, truly transform the brand and capture market opportunities with focus and determination. Michael Rouleau brings a strong track record of retail operational excellence in this regard, and the board is confident that Tuesday Morning will benefit from his service as interim CEO.”

“My immediate focus is to ensure that Tuesday Morning’s associates, customers and business partners understand that this is a strong, stable company with great untapped potential,” Rouleau added. “Translating potential into long-term, sustainable performance, however, will require building on the progress to date and working to deliver greater operational efficiencies from the supplier to store checkout.”

 

Avoid These Résumé Blunders

 

 
A résumé in and of itself may not get you that killer job, but if you blunder in composing it, you might kill any chance for an interview.

Here are some blunders, big and not so big, to avoid when putting your résumé together:

  • Lying about your experience.
    Augmenting your credentials with a little fiction might help you get the job, but you almost certainly will be found out. This could cause you to be fired sometime down the road. Worse, you will have gravely harmed your reputation within your chosen industry. Industry people travel in the same circles. It’s highly likely that your employer will someday bump into someone who knows the real you, so don’t say you were Phi Beta Kappa if you were a C student. Even a little white lie can backfire.

Here’s a real workplace example: An employee’s company was relocating to another state, and people were offered severance packages if they did not want to move. This man used the company fax machine to send a résumé to a potential employer. He listed his current position as chief information officer, when in fact he was not involved in technology at all and held a lesser title. He was found out because he left his résumé in the company fax machine, where co-workers found it. Not only did he not get the new job, he lost the one he had, along with severance benefits he would have received.

  • Typos and misspellings.
    You send a very negative message about your quality of work and attention to detail if your résumé and cover letter aren’t perfectly clean. Don’t rely on your computer’s spell check function. Your computer won’t know if you negotiated with unions or onions. Review each word carefully, and have someone else review it too. Even if you are a good word person, it’s easy to miss a typo because you know what you intended to write.
  • Cutesy-pie layouts and stationery.
    Some people believe that their résumé will stand out in the crowd if they stray from the conventional layout. This might work well if you are sending a résumé for a creative job like a graphic artist and you know that someone is definitely going to look at it. It could work against you, too. In fact, some companies scan résumés into a computer for later review. If yours is too radical, it may not scan and you won’t be considered at all. If you want to alter the color of your stationery, make sure the cover letter and résumé are the same color. And keep it conservative – no hot pinks.
  • Telling too much about yourself.
    Don’t feel that you have to share personal information, and be careful what you do share. You might run into someone’s bias, so avoid hitting those hot buttons. If you were president of the Young Republicans, your Democrat interviewer may not be impressed. Working for environmental or political causes won’t impress everyone the same way. If you list golf as a hobby, someone might think you would spend too much time on the course. Even mentioning leadership roles at your place of worship could keep you from getting an interview. You can always discuss what’s important to you once you are seated face to face, but don’t deny yourself that opportunity.

Source: careerbuilder

Macy’s goes old Hollywood with Marilyn Monroe line

 
February 28, 2013

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NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

This March, Marilyn Monroe will launch exclusively in the Mstylelab department at 150 Macy’s stores and online at macys.com. Customers and fans can look forward to an advertising campaign that immortalizes the starlet’s style through iconic photographs alongside the new collection.

“We are thrilled to partner with the retail experts at Macy’s to bring to life one of the things Marilyn loved most – fashion,” said Nick Woodhouse, president and CMO of Authentic Brands Group. “As one of the world’s most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for.”

The Marilyn Monroe line embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image. Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses. The collection will retail from $29 to $89, offering affordable fashion to girls who want to look confident, feminine and fun.

“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”

Office Depot, OfficeMax to merge in $1.17 billion deal

Office Depot will acquire OfficeMax in a $1.17 billion all-stock transaction to give both players more clout to compete against Staples and online competitors including Amazon. The Federal Trade Commission blocked a similar deal between Staples and Office Depot in 1997, but the office supply arena has seen a number of new competitors since then

Consumer electronics lose sales power in 2012

 
February 19, 2013
PORT WASHINGTON — Despite a plethora of constantly changing products, the consumer technology industry saw its sales decline 2% in 2012, according to The NPD Group. This is on top of the less than 1% drop in 2011. Since 2010, consumer technology sales have declined by $4 billion.

“While sales fell in consumer technology for the second consecutive year, there was an uptick in Q4 which is cause for optimism,” said Stephen Baker, VP industry analysis at NPD. “After struggles with declining categories, and increasingly saturated markets over the last few years, fourth quarter’s results may be the first sign that even as a mature industry consumer technology can grow again, albeit with a very different dynamic than in previous growth spurts.”

The top five categories; notebooks, flat-panel TVs, smartphones, tablets, and desktop computers accounted for 53% of sales in 2012, up from 49% in 2011. Tablets and smartphones were the only two of the top five categories to post growth, and accounted for all the increase in revenue share among the top categories.  The rate of revenue decline for PC products accelerated year- over-year as tablet sales started to erode the computer marketplace.  TVs remained mired in a cycle of declining prices and weak volume as the strong momentum from the very large screen market was unable to offset stagnant demand.

 “While CE remains a dynamic industry the fact is that the stellar growth of the past few years has made growth today more difficult,” said Baker.  “Most market segments have high penetration rates and the demand for additional devices is slowing, or declining.  Tablets and smartphones have been able to stimulate demand for additional devices, but unfortunately it hasn’t been enough, yet, to sustain positive growth trends.”

Best Buy, Walmart, Apple, Amazon, and Staples were the top retailers, again, in 2012. Apple, Samsung, HP, Sony, and Dell made up the top five brands for the year and accounted for 45 percent of sales up from 42% in 2011.  Apple and Samsung accounted for $6.5 billion in increased sales in 2012, while the remainder of the consumer technology industry declined by almost $9.5 billion.

Wingstop names Doug Willmarth CMO

Feb. 14, 2013 Ron Ruggless
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Willmarth was most recently chief marketing officer for Dallas-based Rave Cinemas.

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Wingstop Restaurants Inc. has named Doug Willmarth chief marketing officer, the company said Thursday.

Willmarth succeeds Andy Howard at the fast-casual chain.

Most recently, Willmarth served as chief marketing officer for Dallas-based Rave Cinemas. He has held senior marketing positions with Pizza Hut, Frito Lay, Brinker International and Kraft Foods.

“Doug has a proven track record of driving growth and building brands,” said Charlie Morrison, president and chief executive of Richardson, Texas-based Wingstop. “His leadership, world-class marketing experience and passion for the restaurant industry are the perfect fit for Wingstop.”

The 550-unit chain, which reached nine consecutive years of same-store sales increases in December, opened 57 new restaurants in 2012.

Wingstop is a division of Atlanta-based private-equity firm Roark Capital Group.

This article has been revised to reflect the following correction:

Correction: February 14, 2013 Because of an editing error, an earlier version of this article incorrectly characterized Wingstop as a casual-dining chain. It is a fast-casual chain.